Clik here to view.
How Best Buy, Charlotte Russe, and IKEA shape their stores around the next...
Selling consumer electronics and fast fashion for young women, respectively, Best Buy and Charlotte Russe are drastically different retailers. But one thing they have in common is a strong focus on...
View ArticleClik here to view.
Why beauty retailers are leading the way in digital transformation
In March, CB Insights created a timeline chronicling four years of retailer bankruptcies, from Radio Shack to Sports Authority, to Radio Shack again, to Toys ‘R’ Us. The timeline is noteworthy because...
View ArticleClik here to view.
Technology enables brands to evolve their loyalty programs
In 1793, a New Hampshire merchant began giving his customers copper coins that could be redeemed for discounts on future purchases, essentially inventing loyalty programs as we know them. Copper coins...
View ArticleClik here to view.
Has the retail apocalypse come for grocery brands?
Over the past few years, “adapt or die” has been a common theme in the retail landscape. The convenience of ecommerce has forced brands to improve the customer experience in their physical locations....
View ArticleClik here to view.
How Best Buy, Nordstrom and Nike bring personalization to physical stores
Emails with personalized subject lines have stronger open rates. Consumers are more likely to purchase from a retailer that recognizes them by name and recommends products based on previous purchases....
View ArticleWill 2019 be a momentous year for mobile marketing?
Consumers are captivated by their smartphones, with the average US adult expected to spend more than three and a half hours a day on mobile devices this year. So it’s little wonder brands are ramping...
View ArticleClik here to view.
The state of mobile payments going into 2019 and beyond
It’s no secret that smartphones pay a huge role in the customer journey, right down to the physical store experience. People research the items in their hand and compare prices and smartphones...
View ArticleClik here to view.
What makes retail mobile apps rock solid, according to Forrester Research
What makes a retailers’ mobile app great? That question has been asked by countless marketers (and by, um, us) over the years. Forrester Research tackled it in a new report that retailers’ mobile apps,...
View ArticleClik here to view.
With mobile maturity comes the long tail of apps
A funny thing happens as new technologies mature. Some pundits get bored and look for the next big thing — while others see an opportunity to proclaim the death of the incumbent. In the case of mobile,...
View ArticleClik here to view.
WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019
These are the most popular apps downloaded worldwide for Q2 2019. What can we learn from these as marketers and how can we improve our digital approach? Sensor Tower has released its Apps Worldwide...
View Article
